Brand Audit & Discovery
Where do I stand? It’s a simple, frequently asked question. A brand audit will give you the answers you need. A brand audit evaluates where your brand stands in its current state. This valuation is the first step in brand development. The audit will gauge how well your brand is doing against company objectives, outline its strengths, identify vulnerabilities and plan corrective strategies. It includes a wide look at the brand both internally (positioning, values, culture, essence), externally (advertising, website, SEO, social media), and systemically (corporate identity, HR policies, internal systems). Action items will be outlined in timeline form, with expected results, followed by a diligent monitoring of progress.